If you keep hearing that you need to upgrade your Customer Relationship Management (CRM) system to hit your sales goals, this article should help you avoid the staggering CRM failure rates abundantly published through the years.
Can a CRM Really Fix My Sales Team? The answer is simple… No.
CRM effectiveness remains a problem across all business sectors. As cited by Gartner in July-2022, “Too frequently, sales leaders purchase sales technology on faith, believing that just by installing the technology they will drive better outcomes. In reality, Gartner research shows that just 24% of companies believe that their sales technology implementation is optimized.”
So how does a sales organization know they are ready to deploy a CRM to ensure they can expect strong ROI from the investment?
There are several affordable and viable subscription-based CRM systems available today. The actual monthly cost and implementation fees are a small portion of the true investment. The bigger impact is the disruption to selling time and the notable distraction to the sales leader. Plus, the ongoing operating cost (time and money) to keep the system running smoothly should also be considered. The bottom line is this…
It’s revenue-critical to focus on new CRM implementations, or large-scale retrofits, in the right “order of things” to realize anticipated ROI.
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