In the sales world, lead generation should remain a consistent focus. Whether your company is facing good times or bad, a strong lead generation strategy and execution plan is key to maintaining a healthy sales pipeline, that ensures you’ll meet your long-term revenue goals.
The integration of marketing and sales functions is essential in today’s digital business climate. Prospects have become more savvy buyers. This has resulted in the need for marketing and sales to partner, so sellers are equipped with more targeted, intentional, and impacting content resources.
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