Individual sales talent and brilliant strategy help a team succeed, but the secret sauce is accountability. Read on to learn how to build an accountable sales team.
A sales team can learn a lot from a championship sports team. An organization sets their sights on the prize and finds the right people to guide them there. The coach looks at the team and the competition to create a winning strategy. Players are assigned roles and performance expectations are set.
Throughout the course of the season the coach identifies areas of improvement and works to maximize performance, even shifting strategies when necessary. The players own their responsibilities and find ways to utilize their individual strengths to meet the expectations. When everyone does their part, the team gets to lift the winning trophy and celebrate their hard work.
Incredible individual talent and brilliant strategy help a team succeed but the real secret sauce is accountability. Coaches measure performance through player stats because it’s what can be measured, can be improved. Accountability is established by setting goals with clear expectations and making sure players accept responsibility for their results. However, it’s important to also recognize that creating an accountable sales culture has just as much to do with your own ability to set up your team for success.
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