Communication is everything in sales. Balancing personable conversation with underlying messaging as succinctly as possible is a skill that separates the good from the great sales people.
Ultimately, mastery of this skill blends those elements into a fluid conversation, which translates to a more dynamic and efficient sales person. What you don’t want to do is make your thought process too transparent, turning a relaxed conversation into a tense effort to get the other person interested in your company or product.
Luckily there’s always room for anybody to improve.[Read more…] about How to Improve Sales Talk